From 22–24 February 2027, Meetings Africa returns as the continent’s premier business events trade show, continuing its legacy as the definitive market access platform for African business events products, under the theme “Africa’s success built on quality connections.” Owned by South African Tourism, this flagship event connects Africa to the world by fostering meaningful partnerships that generate tangible economic impact.
Meetings Africa 2027 highlights the power of strong, strategic relationships in advancing the continent’s business events industry. Through collaboration, innovation, and shared expertise, the show continues to position Africa as a competitive and compelling global destination for meetings, incentives, conferences, and exhibitions.
The 2027 edition will feature the highly anticipated trade show over 2 days (23–24 February), preceded by the dedicated educational day, BONDay (22 February), delivered in partnership with leading global, continental, and national industry associations. Together, these engagements create a platform for knowledge exchange, innovation, and skills development, shaping the future of African business events.
For exhibitors, buyers, and media, Meetings Africa 2027 presents an unparalleled opportunity to engage with Africa’s business events community. Exhibitors can showcase their products and services to international and local buyers, African associations, and corporate planners, while media gain direct access to the stories shaping the continent’s industry. It remains the most formidable platform to connect face-to-face with influential stakeholders and contribute to Africa’s continued growth and global presence.
Event Dates:
BONDay: 22 February 2027
Show Days: 23–24 February 2027